The Brief

Fluid has been working with Skyline since we began being Fluid back in 1999 and we value the relationship as much as the job of continuously helping to develop the Skyline brand. From logo creation and story-telling, through to the design of annual reports, printed marketing collateral and the development of seasonal campaigns, evolution is at the heart of our approach.

The Process

By working closely with many stakeholders within the Skyline team, we have built a strong understanding of the business and the deeper Skyline story. This helps us develop bespoke campaigns and marketing material across the brand. This process is ongoing and we love it.

The Result

As Skyline grows, we take the role of brand guardians and deliver guidance to ensure the authenticity and integrity of the brand is protected globally while allowing for the cultural differences.